Hi, I'm Crystal!
I’m a Seasonal Business Strategist, Brand Alchemist, Anti-Hustle Advocate, and Tech & Time Witch.
Misfit. Rebel. Risk Taker. Rule Breaker.
Aries Sun, Capricorn Moon, Gemini Rising.
Proud Ravenclaw with a Sparrow hawk Patronus and a Holly Wood wand with a Unicorn Core (because the wand picks the magician, always).
I’m AUDHD with OCD, and support all flavors of the rainbow.
And the creator of The Sparkleverse™.
how i got here...
I've been in tech since before home computers were a thing.
Picture this: A kid in a basement in the Chicago suburbs, building computers with her dad and taking apart machines to understand how they worked. Fascinated by the magic of technology, how circuits and codes could create entire worlds.
I was 12 when I became an entrepreneur, and decided I wanted to work from home, which just wasn’t a thing in 1989, but even then, I knew the 9-to-5 wasn’t for me. I wanted freedom, flexibility, and the ability to create on my own terms.
I started the first iteration of my online business in 2010.
For 15+ years, I’ve worked exclusively in the world of pixels, building websites, creating brands, and supporting magic makers (coaches, healers, service providers, and animal-based business owners) in manifesting their visions into reality.
I learned everything. Kept a pulse on the industry. Invested in programs and studied with mentors. Stayed ahead of trends and delivered gorgeous, quality work that went above and beyond what clients envisioned.
But something was missing.
I was building everyone else’s dreams. What about mine?
In July 2023, Unicorn Mojo was born.
And then it evolved into something bigger… The Sparkleverse™!
what i do now...
I'm the creator of the Sparkleverse™
An ecosystem of soul-aligned business and personal transformation programs for multi-faceted entrepreneurs and seekers who refuse to choose which parts of themselves get to exist.
I created The Witches Road™, a 12-month journey through The Wheel of the Year with 12 witch specialists. You can walk the Biz Path (business transformation) or the Life Path (personal healing and shadow work). Either way, you’ll learn to work WITH natural cycles instead of forcing yourself through every season.
I built The Guardian House System, mapping 5 core archetypes, Skyborn the Griffin, Harmony the Unicorn, Marina the Mermaid, Ember the Dragon, and Willow the Fairy, because most personality systems make you pick one thing. Mine honors that you contain multitudes.
I embody both Ember (bold, passionate, fire-driven action) and Willow (grounded, patient, earth-rooted rest). And I teach others to do the same.
As a Time & Tech Witch, I specialize in using technology, yes, including AI, strategically and ethically while honoring natural timing and cycles. I teach you when to leverage tech for efficiency and when to unplug for rest. I use AI to build, and I offset the environmental impact through tree planting, carbon removal, and green living, because responsibility matters.
I’m a Brand Alchemist, transmuting ideas into identities, visions into visual worlds.
I’m an Intuitive Strategist with multi-sensory empathic gifts. I can sense what’s behind your words and energy to pinpoint precisely where you’re struggling and what your next best steps are.
I teach cyclical business models for entrepreneurs tired of the hustle culture.
I teach shadow integration for seekers tired of spiritual bypassing.
I teach rest as a strategy, grief as sacred, transformation as non-linear, and technology as a tool to be wielded with wisdom, not guilt.
who i am beyond the work...
I’m a HUGE lover of color. My world is rainbows and glitter and absolutely zero beige.
I’m a superhero junkie who believes in the power of stories to transform us.
I’m a Potter-head through and through. Ravenclaw house. Wit, wisdom, and a little bit of eccentricity. My Patronus is a Sparrow Hawk, fierce, focused, protective. My wand is Holly Wood with a Unicorn Core, which feels cosmically appropriate for someone called the Unicorn Creatrix.
I’m obsessed with Neil Gaiman’s The Sandman and the art of world-building. While an iteration of The Sparkleverse™ already existed, Dream of the Endless reminded me that you can build entire universes from imagination – complete with their own rules, inhabitants, and magic.
That’s what I’ve done with The Sparkleverse™. The Guardians, the Witches, the Road – these aren’t just metaphors. They’re a fully realized world I’ve built for you to explore, transform within, and make your own.
World-building isn’t just for fantasy novels. It’s how I create frameworks that feel alive.
I’m an elemental and nature spirit channeler. The Guardians aren’t just archetypes I made up; they’re energies I work with, honor, and teach.
I’m an animal welfare advocate and future sanctuary founder (Foster’s Home for Furry Friends). A portion of my profits goes to animal rescues, supporting homeless vets with pets, sanctuaries, extinction prevention efforts, other environmental charities, food banks, and disaster relief (I know, did I mention I don’t like choosing!). I’m also a crazy dog and cat lady, past bunny mama, and natural animal communicator. The animals teach me as much as any human mentor ever has.
I’m a proud mother to my entrepreneur daughter, who reminds me daily that building your own path is the bravest thing that you can do.
I live just outside Chicago with my pack, and all the chaos that comes with them.
the unicorn & the creatrix...
The Unicorn represents male creativity: bold, assertive, action-oriented.
The Creatrix represents female creativity: intuitive, nurturing, flowing.
Living with fearless expression, I’ve merged the two and passionately unleashed my authentic, wildly creative, colorful self into the world without fear of what the muggles may say.
Everything I create comes from a deeply intuitive place of sacred inspiration. A true expression of my soul spark, marinated in glitter, filled with honesty, integrity, and purpose, rolled up in a taco of FUN!
I’ve got a super unique sense of humor, a tell-it-how-it-is personality, and a supportive, nurturing nature.
If I had to sum myself up in one word, it would be: SPECTACULACULAR!
how i live...
I’m an intentional business owner. It’s taken a while to get there, but I live my life in flow and ease, in alignment with my goals.
My days are filled with laughter, doing work I love, watching magical shows and movies, and channeling their energy into my work, and a LOT of talking to cats, fairies, and my Guardians.
I’m an avid learner. I keep a pulse on what’s new, what’s shifting, and what’s emerging.
I invest in programs, study with mentors, and stay ahead of the game: not to compete, but to serve better.
I believe you can have:
Magic AND money.
Technology AND nature.
Productivity AND rest.
Bold action AND deep healing.
You don’t have to choose.
I’m proof!
my invitation...
I invite you to join me.
Whether you’re an entrepreneur exhausted by hustle culture and the non-bro marketing, but still bro marketing of some “heart-led” entrepreneurs, a seeker navigating deep transformation, or a multi-passionate human tired of fragmenting yourself to fit into boxes, there’s a place for you in The Sparkleverse™.
Let me be your guide to your next level.
Take the Free The Sparkleverse™ School of Magic House Quiz and discover your Guardian.
Walk The Witches Road™, and transform through the seasons.
Join The Sparkleverse™, and build a life that honors ALL of you.
If you’re a soul-based magic maker: coach, healer, service provider, spiritual entrepreneur, or animal-based business owner in need of an upgrade, take my hand.
Hop on my back, and let’s go!
I’m a misfit who built a word for misfits.
A rule breaker teaching you to write your own rules.
A Time & Tech Witch who believes technology and magic aren’t enemies, but allies.
The Road Keeper, guiding you through transformation.
Welcome to The Sparkleverse™.